Ready?! Coffee Ph

One of the reasons why I created a website for them is because I was inspired to know more about why coffee is an everyday essential to everyone and how did their overall business started from the very beginning. To be honest, I just started appreciating coffee because of Ready Coffee Ph.

So, while being in their place, I conducted a qualitative research with the application of the Ethnographic Research Method where it is for collective data used in the social and behavioral sciences. I used this particular research method because it is to identify the key points on why coffee or non-coffee products are important to everyone.

My findings are two-parts on why coffee is essential to them. First part is it makes them motivated. They wake up in the morning, have their morning coffee, and it already counts as a source of fuel for them. In the Philippines, most of the people does not have the time in doing a morning workout, eating breakfast, and most importantly, catching the morning commute to their workplace. Most of the people I interviewed said that they cannot function in the morning without their morning coffee and sometimes, the coffee is already their breakfast.

Second part is coffee shops is one of the main options for a social gathering. For example, when Person A asks Person B if he/she wanted to hangout for Coffee, Person B will automatically say yes because it is the simplest option of a social gathering because when it comes to food, a coffee shop also have them. Additionally, the ambiance, calming music, the underrated appreciation of the barristas making the customer's selected coffee/non-coffee.

I based my Figma design from the Ready Coffee's color palette plus a minimalistic approach to the mockup design that really shows the "Ready Coffee Ph" vibe. The navigation above is just a simple navigation that redirects the user to the specific section of the website.

Additionally, since the design below is only for the desktop layout, luckily, webflow has a feature where the user can also view it through their mobile devices.

User Research is not always about the software experience from a user but rather, we can already so many products in our surroundings that we can either describe if it does a good job on the experience by the user. Every exisiting product can vary if there is an impact with the product which is why the target audience is the very first step when developing a product because otherwise, the developed product won't have much value if the targeted users were not researched properly.

Note: This particular research was not intentional from the very beginning but rather, it grew my curiosity in learning more about them and the customers with a sincere approach.

Since I did this as an on-the-spot small freelancing project, the way it gave me an idea or inspiration for me to make a website for them is to show that their coffee business is worth on a high-level. Yes, they just opened their business last June but, they already started way before that.

I asked Raphaelo on why they haven't had an online website yet as another alternate representation of their business as a short portfolio and he said, it's not yet ready to be launched in that way but, I said that that's not true.

Aside from the location, it also grew an interest and curiosity to me on why people love coffee so much because, I never really appreciated coffee till I finished college. So, I decided to do a little mini observation on the owners, barristas, and customers on why coffee has been an important part of every one's everyday lives which is why it inspired me to propose and create their website as to how the audience will grow towards their business.

While working on the website, I learned a lot from them. It made me appreciate coffee even more and I am curious enough and willing to know more about coffee on the different brewing methods and etc.

I would like to thank you to Sir Raphaelo, Sir Jeff, Cez, and JC, for allowing me to create you guys a website for Ready?! Coffee Ph. This is one of the most memorable places that I'm looking forward to go back to.